Privacy
Privacy
O2 is careful with what you share. This page explains how the live try-on handles your camera, and what happens if you choose to send us a look or create an AI portrait.
Live try-on, on your phone
The live try-on runs on your phone. Your camera picture stays there while you try shirts on. Nothing is sent to O2, or to anyone else, unless you later choose to share a look or create an AI portrait.
If you share a look
After you take a photo, you can opt in to “Share my look with O2”. This is off unless you tick it. If you do, we keep that finished photo so we can review how the shirt sat on you. We tell you the purpose before you send it. We store it privately for 30 days, then delete it. It is not shown on the site. A second, separate box lets you allow O2 to use it as a model photo. That too is off unless you tick it, and only then do we also keep the camera picture for that use.
If you create an AI portrait
After you take a photo, you can opt in to “Create AI portrait”. This is off unless you agree. If you do, we send that photo to an image service so it can dress you in the same shirt, in a setting you pick. The service uses the photo only for this. We store the portrait privately for 30 days, then delete it, along with the photo you sent. It is not shown on the site. The result is marked AI-generated: it is not a photograph taken at that place.
Your consent, and deletion
Under India’s Digital Personal Data Protection Act, we only use a shared look or a portrait for the purpose you agreed to. Consent is optional, specific and can be withheld — the live try-on works fully without it. You can ask us to delete a look or a portrait sooner by writing to us. On the 30th day we delete the photo, the portrait and the consent record. Model shots you explicitly allowed may be kept for that purpose; you can still ask us to withdraw that use.